'We're Open for Business' Advertising Campaign
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As an industry we’ve faced some challenging operating conditions over the past months due to COVID-19. Members have remained open during this period and are offering valuable services and support to their customers and the motoring public.
To support Members and raise awareness amongst consumers that the Motor Trades are open and ready to help – MTA NSW have launched a 4-week
‘We’re Open for Business’ advertising campaign. We want to make consumers aware that Motor Trades businesses are ready to support their customers.
Target regions: Sydney metropolitan, Canberra and key regional areas across NSW.
The campaign commenced on 11 May running for a 4-week period and consists of:
2GB Radio Campaign - radio advertisements will be played across both metropolitan Sydney, Canberra and key NSW regional locations and includes Ray Hadley live reads of our commercial.
2GB Website Homepage Takeover - MTA NSW will be prominently displayed to over 815,000 people on the home page of radio station 2GB with links through to our MTA NSW website.
Newspaper Advertisements – full page press advertisements in the Daily Telegraph motoring section published each Friday, commencing on Friday 15 May 2020.
Social Media Advertising - A social media banner will drive consumers to the MTA NSW website to find their local MTA NSW Member using our online ‘Find a Member’ directory.
Customer Communication Collateral
We have also developed assorted collateral for Members to use for their customers including poster, flyer, customer care information, social media banner and communication templates for SMS and email.
Please download the below Member resources which are available:
Campaign summary flyer
2GB radio commercial Ray Hadley Live Read from 11 May 2020
2GB pre-recorded radio commercial
Daily Telegraph press advertisement
Customer Care flyer
Posters
Social media banner
Customer communication templates – sms, email
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